If you are a freelancer, influencer, consultant or founder, you’re probably familiar with what a personal brand is. And it’s no wonder why so many people in those industries have started working on their image: personal brands are a strategic asset to develop an authority and attract the clients you want to have.
The following are just a few examples of people who have built a strong personal brand, and leveraged it to build and grow businesses:
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In recent years, even employees have started working on their branding. This helps them position themselves in the job market while also making their current employer shine on social media and drive opportunities.
In this guide, we’ll show how you can start building your personal brand today and use it to reach your goals. And we’ll be using a ton of examples so you can actually see how people are doing it and take inspiration.
To put it simply, a personal brand is a perception that most people have of you. Your past work and achievements influence that perception, the opinions you share, and your overall skills and expertise.
A personal brand is almost always systematically related to your professional life. It’s not about what your friends and family think of you, but rather what the “public” thinks.
Building a personal brand is not a fun process for everyone. Some people are introverts and don’t like putting themselves in the light, others will love it. But what’s for sure is there are plenty of benefits for any person in building their personal brand (not just the entrepreneurs and influencers mentioned above).
With [freelancing becoming more and more common](https://www.marketwatch.com/story/more-than-half-of-the-u-s-labor-force-will-be-freelance-by-2027-heres-why-thats-a-good-thing-for-workers-and-businesses-alike-11661178674#:~:text=Data published by Statista confirms,for workers and for businesses.), standing out will be key in being able to attract clients. As a matter of fact, it’s already very important.
The same goes for employees, with 85% of recruiters saying positive online reputation influences their hiring decisions.
As a founder, it’s a great way to find clients, attract press opportunities, and even reinforce the trust investors have in you.
But it used to be easy to build a personal brand. Fifteen years ago, nobody was trying to make it on LinkedIn or Twitter. All you had to do was publish a couple of good blog posts and that was it.