updated on 31st October 2023
500,000,000 - the number of posts made on X in ONE day.
1,500 - the number of posts that you are shown on the feed.
Talk about picking a needle from a haystack, that’s a 0.0003% filtering ****rate.
X, like all Social Media Intermediaries (SMIs), earns money from advertising. Advertisers, however, invest in X only when the company guarantees extended user engagement for their ads.
And that, is the algorithm’s job: To keep you engaged as long as it can.
And for that, it has to show content ‘relevant’ to you.
The ‘Following’ tab is simpler: a chronological arrangement of posts from accounts you follow.
The ‘For you’ tab: The algorithm chooses posts that you’d probably like to see.
and that probability is the crux of the entire algorithm.
Objective: find 1500 tweets that the user might be interested in.